China’s top ten cross-border e-commerce brands

International Business News – In addition to Huawei, Gree, Midea, Haier, Laoganma and other brands in China, there are actually many invisible champions that are not known to the outside world. These “unpopular” brands may not be well-known in China, but they occupy market segments overseas, and some have grown into companies with a market value of tens of billions. Today, let’s introduce the top ten brands of Chinese cross-border e-commerce going overseas.

Anker ranks first, which is one of the largest domestic consumer electronics brand companies by revenue, focusing on the design, R&D and sales of smart accessories and smart hardware, with nearly 80 million users worldwide who have purchased it . The brand has gained leading market shares in North America, Europe, Japan, the Middle East and other regions. Last year, the sales reached 6.655 billion yuan, and the current enterprise market value exceeds 58 billion yuan.

The second place is AOSOM, which is a cross-border export e-commerce enterprise mainly engaged in indoor home, outdoor rattan, garden garden, sports and fitness, baby products, pet products and other products. As of 2020, the company has 7 overseas branches, which are located in the United States, Canada, the United Kingdom, Germany, France, Italy, and Spain, and has built nearly 20 overseas warehouses.

The third place is ANNKE, which is an advanced security video product solution and technology provider. The company has strong R&D strength and a professional brand operation team. Through continuous technological innovation,is committed to building home security equipment and smart home accessories of the world’s leading brands.

Aukey ranked fourth , is a multinational e-commerce company whose core business is foreign trade B2C e-commerce operations. The company has created famous brands such as Aukey, Tacklife, Aicok, Homfa and Naipo in the fields of 3C digital, power tools, smart home appliances, home and health categories.

Banggood ranked fifth, with its self-operated platform and third-party platform operating and developing in parallel. Covering more than 30 categories and a total of more than 500,000 kinds of commodities, the products are sold to all corners of the world, and at the same time, they actively carry out product development and research to cover more consumer goods.

Baseus ranks sixth and is a consumer electronics brand integrating R&D, design, production and sales. At the beginning of its establishment, most of the products were mainly mobile phone accessories, but with the gradual expansion of the market and the iterative update of products, the original simple products could not meet the needs of the majority of users, and timely transformation is imminent. Last year, Baseus entered the 3.0 era, started to lay out new product lines, and started a diversified development model.

The seventh place is Bluedio. The company’s high-quality products and services have made Bluedio’s bluetooth headsets popular at home and abroad, widely recognized by the market and customers, and won a high reputation. The company has nearly 20 years of experience in the professional audio field.

Starmerx ranked eighth. Its core model is to build a brand service system around its own brand building system, helping domestic brand owners to go overseas or providing channel choices for many brands. Markets covered include North America, Europe, South America, Southeast Asia, India, etc.

The ninth place is club factory, which is a big data selection service platform focusing on export e-commerce. The upstream connects small and medium-sized manufacturers and wholesalers, and Pingzhan provides unified pricing, matching between people and goods, customer service, overseas logistics and other services.

The tenth place on the list is DECONOVO. The brand invites famous French designers to create French romantic home textile products for young people. The company behind it has a development history of 16 years. As a rapidly developing company, it specializes in curtains, cushions, bedding and home furnishing soft decoration products in home textile products.

This year, since the newly released iPhone 12 series is not equipped with chargers and headphones, Anker may become the biggest winner. Its brand of charging accessories such as power banks, USB chargers, wireless chargers and data cables are highly sought after by users at home and abroad.